Most business owners realize that they need to have an effective way to reach their customers. Whether it’s keeping customers up to date with the latest sales or it’s simply branding your business, one of the best ways to reach consumers is where they are currently spending a great deal of their time. Of course, that’s going to be online. Today, the vast majority of people not only engage with friends and family online, but they frequently turn to the internet to find the products or services that they need.
In order to effectively reach as many of these online customers as possible, business owners need to make sure that they have a website and social media presence that can help them establish a relationship and credibility with these potential customers. However, it’s not just any website that is going to help you get the traffic and customers that you’re looking for. Most online consumers are fairly savvy, they expect to see a quality presentation, including a website that looks great, but is also easy to navigate.
Additionally, in order for these online consumers to be able to find your business website, it’s essential that your website ranks with the search engines. There are numerous factors that go into how a website gets ranked in the search engine results pages or SERPs. Obviously, the higher your site ranks for relevant keywords, the more traffic you’re likely to get to your website. For example, if you have an online store, there will be certain keywords that people would typically search in order to find the type of product that you have to sell. These are the keywords that you need to rank for. You want to make sure that when consumers are searching for a product you sell, your site comes up at the top of the results that are returned by Google, Yahoo, Bing, or other top search engines.
Of course, this means that you need to be able to discover what those keywords are, then take steps to optimize your website for those keywords. It’s important to realize that some keywords are highly competitive, so you might need to begin by targeting long tail keywords. These are keywords that don’t focus on one or two words. For example, if you sell shoes, trying to rank for the term “shoes” might be a bit ambitious, especially for a new online store. However, ranking for relevant keywords, such as “fun summer shoes for kids” might be easier.
There are certainly many other factors that come into play when trying to rank your website. Many of these search engine optimization or SEO techniques can be a bit confusing, especially if you aren’t a website designer or someone who specializes in SEO. For example, the right meta descriptions, titles, tags, and even image alt tags can play a significant role in how your site ranks and is displayed in the SERPs.
Other factors, such as the relevance of the content on your site. Whether that content is quality content, how frequently you post, your use of images and even the layout and speed of your website will also make a difference in search engine ranking. If these are concepts that you are not extremely knowledgeable about, it might be best to leave your SEO to an experienced company that knows how to help your website get ranked. Not only is SEO a very complex field, but doing it wrong can have devastating effects on your ability to rank.
Times have changed, there was a time when you could simply build a website and throw a little SEO, such as a few links or even purchase some backlinks, and your site would rank with Google and other search engines. However, today, many of these old tactics for ranking have become the very things that will get your site pushed to the bottom of the search results pages. No longer will tricky black hat SEO strategies get your website to the top of the SERPs, but they could get your website banned for good. It’s extremely important that you choose only the most acceptable methods for search engine optimization.
One key factor to keep in mind is how your SEO affects consumers. Quality content, an easy to navigate website, information your visitors will find useful, and a fast loading site can all help you rank higher in the search engine results.